You have probably seen words like “eco friendly,” “green,” “recyclable,” or “carbon neutral” on products and advertisements. These claims can be useful, but they can also become misleading when they are vague, exaggerated, or unsupported.
Here are five common greenwashing claims to watch for in marketing.
1. “Eco Friendly” or “Green”
These broad terms may suggest that a product is environmentally better without explaining why.
Watch for: A specific environmental benefit and evidence to support the claim.
2. “100% Recyclable”
A product may be recyclable in theory but difficult to recycle in practice.
Watch for: The material type, recyclable components, and whether recycling facilities actually accept them.
3. “Carbon Neutral” or “Net Zero”
These claims may depend on carbon offsets instead of actual emission reductions.
Watch for: A disclosed carbon footprint, reduction actions, and details of any offsets used.
4. “Biodegradable” or “Compostable”
These materials may require specific conditions to break down properly.
Watch for: The applicable certification, standard, and for compostable plastic in India, relevant CPCB certification details.
5. “Made with Recycled” or “Sustainable Materials”
The wording may make the whole product appear sustainable even when only a small part qualifies.
Watch for: The actual percentage of recycled content and exactly which part of the product contains it.